24 Feb Impactful Investing Sectors: Sustainability
The concept of sustainability is one that is highly important to us at VDK as we identify purpose-driven sectors. And there are many early-stage companies that are meeting the challenges of protecting the environment head-on in creative ways.
For us, sustainability ticks every box in the purpose-driven checklist. Companies are finding innovative ways to make our every day activities much more environmentally-friendly. And these companies are doing this across the globe and taking different approaches to increasing sustainability and meeting the growing demand for these products and services.
Our good friends from TMV, Marina Hadjipateras and Soraya Darabi, have invested with many early-stage disruptors who are providing practical solutions to the sustainability challenge. These enterprises are not only transforming the sector, but also making it easier for people to act with regard to protecting the environment.
One example is Great Wrap, a company in Australia, which makes compostable cling wrap and pallet wrap for home and industrial use. The product is made from food waste and manufactured at a solar-powered factory. The product is certified compostable, which means it breaks down in 180 days.
Another example is Ridwell, a company in the U.S. which provides a service to make it easy to recycle and reuse items that households and businesses dispose of every day. This includes everything from batteries to light bulbs to crayons. The company collects items for disposal from homes/offices, and then identifies partners locally who recycle or reuse the products.
These companies are taking different approaches to the sustainability challenge, but what is common to both is a simple, straightforward product/service for consumers and businesses to use. Most homes and offices, when given the choice to be more environmentally-friendly, will choose to. This is especially true when doing so is made easy.
Sustainability is a major societal priority, as the challenges of protecting the environment have become front-and-centre in citizens’ thoughts throughout the world. And this trend of ecological awareness will only grow in stature and magnitude in the coming months and years. The VC space addresses these changing dynamics, which makes sustainability one of the most important Impactful Investing Sectors.
Find more here : VDK Capital Medium